TikTok is introducing a fresh option that permits them to lessen the amount of AI-made content appearing in their timelines. This initiative comes as the platform revealed that it now features over 1 thousand million content made with AI.
Pilot Phase and Launch
The update is being tested over the coming weeks before a widespread rollout. This advancement comes amid a increase in content created by AI, fueled by new content generation software.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding video streams on a competing service only show content made by AI. A considerable share of this material is considered mass-produced AI material, a term for substandard, mass-produced content that is typically absurd or surreal.
“We know from our community that many people like content created using AI tools, from digital art to educational videos, and we aim to offer the community the power to see more or less of that, based on their own likes,” stated a company executive.
Volume and Proportions
TikTok shared that there are now 1.3 billion videos on its app tagged as made with AI. Collectively, more than 100 m videos are uploaded to the platform daily, making AI-generated material a limited portion of its complete catalog.
User Control Features
Users will be capable of reduce or increase the level of AI-generated videos they watch by using the content preference setting in the application and picking AI-made media. Other topics that can already be adjusted under the tool include news, fashion, beauty, and choreography.
Content Labeling and Policies
Its rules mandate content makers to label “realistic” artificially created content, and it forbids dangerous fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is unmarked can be deleted under its community policies.
Additionally, the platform will henceforth attach an AI-generated label to content created with its proprietary AI systems, or flagged by an industry-wide initiative for spotting content made by AI. This step is intended to stop users from trying to bypass the labeling process.
Educational Initiatives
The company is additionally launching a $2 million AI literacy fund for professionals and groups to create educational content about responsible artificial intelligence. This program will assist educational bodies focused on educating programming and robotics.
Content Safety Approach
TikTok has supported its content review process, following debate over plans to cut jobs for a large number of safety staff in the UK. TikTok is planning to eliminate hundreds of positions in its user protection department in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.
A trust and safety lead clarified that people-led review would continue to be important, but AI can safeguard staff by filtering out the most distressing content prior to it gets reviewed by people. TikTok reported a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to the use of its machine learning processes.
“We think that it’s essential to balance staff and AI to keep the platform safe,” she said. “We’ll have people as part of that process, but we also think it’s extremely critical to minimize viewing of harmful content as swiftly, which is the area in which a extensive automated help is really helping us operate efficiently.”
